A website can be built and modified using search engine marketing to improve its ranking on search engines. The technology makes it possible for advertisers to place bids on particular words or phrases and guarantees that advertising shows up alongside search engine results. This incorporates both paid and organic SEO strategies, such as Google Adwords, image and content optimization, backlink submission, and keyword-based reputation management.
The practice of promoting websites by making them more visible on search engine results pages (SERPs) mostly through paid advertising is known as search engine marketing (SEM). Search engine marketing may include search engine optimization (SEO), which modifies or rewrites website content and site layout to improve pay-per-click (PPC) listings and raise the Call to action (CTA) on the website.